India's first functional hydration drink powered by basil seeds (sabja).
Ditch the sugary sodas. Drink smarter.
Everyday hydration, done smarter.
When you're tired, thirsty, or just need a break, the choices around you don't really make sense.
We're building a beverage that doesn't compromise - on taste, function, or your budget.
Real wellness shouldn't be a luxury. It should be accessible like cola, and just as refreshing.
Here's a sneak peek at what's cooking.
Our first product combines the ancient wisdom of basil seeds (sabja) with modern nutrition science. Each pouch is packed with natural fiber, hydrating goodness, refreshing flavours - without the sugar crash.
*Nutritional values are indicative and may vary in the final product.
We're not just another beverage brand - a more sensible everyday choice. Here's what drives us.
We're building for real consumption - across cities, towns, and daily routines. Swiggle is designed to be picked up again and again, not just tried once.
We start with ingredients people already trust - each chosen for a reason, not trends or gimmicks. Function comes first, then taste is built around it.
We believe better hydration shouldn't be premium-priced. Swiggle is designed to work at scale - priced to fit everyday life, without cutting corners.
We're focused on getting the product, pricing, and distribution right - before scaling or chasing noise.
Join our early access list and be among the first to try Swiggle.
Ditch the sugary sodas.
Drink smarter.
Swiggle started with a simple question: Why are everyday drink choices either too sugary and carbonated, or too expensive to consume regularly?
Growing up in India, I watched my mother add basil seeds (sabja) to everyday drinks at home. It was simply something people believed in. She'd say it helps keep the body cool and balanced, supports digestion, and makes you feel lighter. It wasn't about labels or claims - it was just everyday practices passed down over time, familiar and trusted in Indian households over generations.
Decades later, that everyday wisdom feels more relevant than ever. But today, when I'm tired or just thirsty -at a bus station, a kirana shop, or a workplace - my choices are limited to sugary colas or overpriced 'health' drinks. The options still don't feel right. Why isn't there something in between?
That gap is why I'm building Swiggle. We're not building another premium wellness brand for a few - but a better everyday option that any Indian can grab without thinking twice about the price. We're building a smarter everyday drink, inspired by what people already trust, and designed for how India actually consumes.
We're early, we're thoughtful, and we're building this step by step. If this idea resonates with you, I'd love for you to be part of what we're building.
Swiggle is being built as a mass-market functional beverage brand with a clear focus on affordability, repeat consumption, and scalable distribution. We're addressing a clear gap in India's beverage market: everyday drinks that make sense for both consumers and scale - offering a smarter alternative to sugary sodas and artificially sweetened drinks.
If you're an investor, advisor, or distribution partner interested in the opportunity, you can connect with us below.
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