Swiggle started with a simple question: Why are everyday drink choices either too sugary and carbonated, or too expensive to consume regularly?

Growing up in India, I watched my mother add basil seeds (sabja) to everyday drinks at home. It was simply something people believed in. She'd say it helps keep the body cool and balanced, supports digestion, and makes you feel lighter. It wasn't about labels or claims - it was just everyday practices passed down over time, familiar and trusted in Indian households over generations.

Decades later, that everyday wisdom feels more relevant than ever. But today, when I'm tired or just thirsty -at a bus station, a kirana shop, or a workplace - my choices are limited to sugary colas or overpriced 'health' drinks. The options still don't feel right. Why isn't there something in between?

That gap is why I'm building Swiggle. We're not building another premium wellness brand for a few - but a better everyday option that any Indian can grab without thinking twice about the price. We're building a smarter everyday drink, inspired by what people already trust, and designed for how India actually consumes.

We're early, we're thoughtful, and we're building this step by step. If this idea resonates with you, I'd love for you to be part of what we're building.